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Sunday, December 17, 2006

Los Angeles Country -- KZLA to return? MOVIN (KMVN) 93.9 a Failure?

Well -- Los Angeles country fans, do you think you might get your KZLA country back? After the latest release of weekly ratings, it seems that the "new" format that Emmis Communications was so fond of is really in the toilet. Their current rating is only a 0.6 rating, continuing its trend down. If you look at the trend, it has gone steadily down in terms of share -- 1.2, 0.7, and now finally an awful 0.6.

This and country radio just had it's best quarter in terms of the national share with a 9.1 rating, the best since 1999 when it was a 9.5! Emmis Communications has really missed out on a lot of profits the past 4 months, and their shareholders are rumored to be pretty unhappy with the situation in the southern California market. KZLA's share was 1.7 for the latest quarter leading up to the format change.

This should not be a surprise, as many predicted, the Emmis Communications experiment with abruptly removing KZLA country from the radio in the Los Angeles market in favor of Rick Dees is a failure. Perhaps KIIS FM really knew what they were doing with bouncing of Rick Dees in favor of Ryan Seacrest. This attempted comeback by Dees in the Los Anageles market was a poorly planned and executed transistion after the unannounced cancelling of the country format on KZLA.

It seems like it will be only a matter of time until KZLA country listeners have their favorite personalities back on the air, Peter Tilden with Ashley & Buzz, Sean Parr, and more! Keep your fingers crossed!

In addition, for those who are interested in trying to help with the situation, there are two petitions to be signed:

In addition, on the, you can join the discussion and the latest news by clicking here.