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Monday, June 18, 2007

Sony, PS3, Blu-Ray HD Format's fate sealed?

Well, it looks like the fate of Sony's Blu-Ray HD DVD format may be getting sealed very quickly. The reason why? Today Blockbuster video announced that they will exclusively supporting the Blue-ray HD DVD format over Toshiba's competing HD format. This is very big news and perhaps dooms the HD DVD format to a life of the Sony Betamax -- infamous for a good technology that was not choosen as a final format.

The reason for their choice? Apparently over their last few months of testing, over 70% of the HD format selected by customers were in the Blu-ray HD DVD format.

The HD DVD group of North America tried to play the news off with their statement:

"I think trying to make a format decision using such a short time period is
really not measuring what the consumer is saying," said Ken Graffeo,
co-president of the group"
The good news for you and me? For me, it is pretty clear that my purchase of the Sony Playstation 3 (PS3) several months ago will turn out to being better than expected. While the idea of having the Blu-ray HD DVD technology in the game console was a big plus, there was still a lot of uncertainty in the purchase.

In the end all consumers (except for those who bought the HD DVD technology) will benefit from a single standard, agreed upon format. Then, you will no longer have to worry whether your copy of Casino Royale or Pirates of the Carribbean will be in the right format you can purchase. Finally, with one standard and less spent on marketing -- the prices of the technology should come down.

That's news we can all use! What do you think? Are you glad the Sony's Blu-ray format took this giant leap ahead?


Anonymous said...

Recently purchased a HDTV (XBR) and a Blue Ray player was included. Then purchased Open sEason and it is incrediable to say the least.

One common standard is better for consumers and avaialbilty