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Sunday, February 08, 2009

Google Analytics and AdSense Integration Finally Arrive!

In October of last year, Google announced the integration of two of their "favorite" tools; Google AdSense and Google Analytics. I filled out their "interest form", a Google Spreadsheet and I had hoped to get access fairly quickly.

But then I waited...and waited...and waited. No AdSense and Analytics integration for me. In fact, it had been so long -- almost 6 months -- I began to give up hope.

Then on Friday, while checking my AdSense stats for the morning, I saw new message and link in my AdSense box.

Integrate your AdSense account with Google Analytics.

Integrate your AdSense account with Google Analytics.
Excited, I clicked on the link and started the sign-up process.

A quick look at the process...In step 3, after logging into my Google Analytics account, I complete the association of my SomeLife Google Analytics profile with my AdSense account.

A quick look at the process...In step 3, after logging into my Google Analytics account, I complete the association of my SomeLife Google Analytics profile with my AdSense account.
After completing the steps, Google lets you know it will take a few hours for the Google AdSense data to show up in your Google Analytics Reporting.

After completing the steps, Google lets you know it will take a few hours for the Google AdSense data to show up in your Google Analytics Reporting.
And, as promised it did. Why is this important?

In just a couple of days in, I can see the difference in revenue between all the individual pages on my SomeLife Blog site. While I had the ability to create URL channels in Google AdSense to track individual site, it was limited to less than 300 URLs and there are more than 5000 URLs on this site. This will given me a more complete view on the revenue per page and which pages are generating the highest amount of income.

One way I plan to use this new functionality is to track the various subjects on my site. If some areas bring in significantly more than others -- you may see some additional posts on those subjects. :-)

Thanks Google, although I must say -- it was about time!

1 comments:

Eoin said...

Great to know, I'm thinking of adding adsense to my site, but was not sure how I could track it with my google analytics. Thanks Ken!